16 Things to Avoid When Writing For Your UI

16 Things to Avoid When Writing For Your UI​

You write for your UI with an intention of making it useful to people, right? Therefore, you should ensure that it is simple, clear, and concise to enhance usability. Below are 16 things to avoid when writing.

  1. Technical Terms and Specific Words

Use of words that are meant for specific professions should be avoided. Words that are specifically meant to describe certain things should also be left out since the reader will not be able to understand them easily. Therefore, use simple terms that all users can understand without any difficulty. By doing so, you will be catering for all readers, whether beginners or advanced users.

The following is an example of using technical terms in error message:

It’s hard to tell the targeted audience in the above statements, right? Is it system administrators or office workers? 

However, if your audience is familiar with the terms you intend to use, it is okay. If not, avoid them.

  1. Use of Future Tense to Describe The Action Avoid using any other tense to explain product behavior. Use simple verb form whenever you want to write in the past or future. Avoid : “ Information has been received“ Use : “ Information received“

  2. Avoid Long Detailed Information

There is no need to explain every detail in the initial stages of interaction. It is more important to disclose information on features.

Empirical tips:

  • Put down segments that can be scanned to enhance easy finding. Keep statements under 30 words.
  • In each message, always ask yourself if the user really needs to know it.
  1. Usage of Pronoun „We“

Rather than focusing on the user and what they are doing with their app.

Avoid : “ To help you get started, we are showing you these tweets .“

Use : “ Get started with these tweets.“

This rule can be exempted when a person does an action for a user. A good example is shown below. Here, usage of „we“ is right.

Avoid : “ Your application will be revealed, and you will receive the feedback in a few hours.“

Use : “ We want to review your application and give the feedback within a few hours.“

  1. Combining Pronouns

„Me“ / „My“ and „You“ / „Your“ are usually confused because they are in a similar scenario.

Avoid : “ Edit your choices in My Portal.“

Use : “ Edit choices in My Portal.“

  1. Replacing Numbers with Words

Avoid replacing numbers with words.

Avoid: I have seven templates“

Use: „I have 7 templates“

  1. Avoid Capitalizing All Letters

As Miles Tinker puts it in his work: Legacy of Print, written in all-capital letters. However, when a normal sentence case is used, readers read fast saving time. Capital letters should only be used in logos and acronyms. It is advisable to use sentence-style capital letters for titles, headings, labels, and menus.

Use: “Browse menu”
8. Avoid Exclamation Language

Avoid using exclamations as they appear as shouting. Instead, use polite words.

Avoid: “See the improved features of the software!”

Use: “Welcome”

  1. Avoid Totality and Over-promising

Avoid: “We’ll never give you irrelevant information”

Use: “You’ll receive only crucial information”

Avoid disclosing how great a feature is but rather what it does.

Avoid: Great transactions at shops you will like”

Use: “All your files in one folder”

  1.  Avoid Unclear Error Messages

Error messages are inevitable. However, you can incorporate them as part of user experience. Ensure the error messages sounds like they are put down for humans. Let the message clearly state:

What went wrong and why?

What’s should the user do to solve the error?

A typical error may indicate “data is invalid” but fails to give the reason. Ensure the message is clear. Image credit: Material Design

  1. Blaming User

If you want to retain your users, never blame them. Yes, they can make mistakes, but pointing fingers will only make the matter worse.

Instead, design the message in such a way that you don’t directly blame the user. Shift attention to user problem not error.

Image credit: usabilla

Avoid: “You’ve entered a wrong password”

Use: “The password cannot be used. Please ensure its 8 characters long.”

  1. Wordiness

Avoid using lots of words. Be simple and direct for users to understand you. Leave out extra words that do not add value.

Avoid: You must enroll for classes?”

Use: “Enrol for classes?”

  1.  Avoid “Are You Sure”

The phrase adds no value in effective writing for your UI. Therefore, avoid it.

Avoid: “Are you sure you want to move the file?”

Write: “Move the file”

  1. Avoid Gender Discrimination

Avoid words that create gender ambiguity.

Avoid: I saw their mails

Use: I saw his mail

Always specify gender by use of his/her to create a clear difference

  1. “OK” Button in Dialogs

An effective dialog box isn’t only about asking users what to implement but clarifying each button. Though the ‘OK’ button is the convention for many dialogs, many apps use more user-friendly approach to dialog boxes. Since some users ignore dialogue box messages, you should give users specifically labeled buttons for certain actions instead of ‘OK ’buttons to confirm an action, as it reduces use errors.

For instance, buttons for “Add photo” dialog

Avoid: “OK|Cancel”

Use: “Remove|Keep”

  1. Culture-Based Language

Avoid culturally specific language as it may be hard to understand, therefore, inappropriate.

Avoid: “She has hit it out of the park!”

Use: “She did a good job”


When writing text in your app, it should complement your visual UI. Therefore, ensure simplicity, conciseness, directness, and efficiency. Everyone, regardless of culture, geographical location and language should be able to understand the writing without any struggle.

Blog Kurator

portrait Christina

Christina Friede

Business Development


9 Best Mobile App UI Design Trends in 2018

9 Best Mobile App UI Design Trends in 2018

Are you having a problem catching up with the dynamic trends in mobile app UI designs? Below are the top 9 UI design trends to look out for in 2018.

Mobile app User Interface design trends are changing now and then due to changing user needs. This is not, however, mean that mobile ap ++ ps UI design trends in 2018 are unpredictable. After a keen analysis of UI design trends and innovations in the past few years, we found some common factors that could help predict trends in 2018 were discovered. Therefore, below are 9 trends in mobile app UI designs for you in 2018.

1). Strong Color and Font Contrast to enhance Legibility

An excellent UI design should attract a user’s attention. This can be created by using a strong color and better font contrast. For instance, making use of fonts of different types, sizes, orders, and styles creates a sense of hierarchy and space. Use of different strengths of colors creates sharp contrasts. The two aspects also make the UI design very attractive.

2). Custom illustration interfaces

UI design, and it will undoubtedly play even a bigger role and gain more popularity in 2018. You can expect mobile application interfaces with different styles of illustrations like simple style, handwriting, popular painting style illustration, and hand-drawing. These styles are very interesting, distinctive and impressive to the application users.


3). Simple curves and geometries

When compared to a complex and changeable UI design style, quite a huge number of designers opt for a simplistic and inherent style in mobile app UI design. For instance, compared to a phone app interface covered by different graphics, colors, pictures, animations, and quite sophisticated elements, a phone interface with simple curves, geometries, and buttons could be more effective. Such an interface enables the user to focus on the major functions and features of a mobile app.

4). Level of Transparency

Modifying the transparency of components can make them have different results. Therefore, when designing an interface, opacity setting of various components is a good way to create an impressive design. Adjusting settings of transparency for various graphics or colors can thus bring out a beautiful glass texture in different components of the app interface. This is the reason behind the making of this method in designing mobile app logo. 

Generally, in spite of the fact that they are in the process of becoming effective, the UI design works, the transparency of various components will increase in 2018.

5). Voice-Enabled interfaces

Voice-enabled interfaces make it easy for users to use the applications. Similar to using Siri, a user can simply start or log in a voice-activated mobile app. In fact, mobile apps with voice ordering services were the most popular on the internet in 2017, and will undoubtedly be the most popular again in 2018.

Fingerprint enabled interfaces will therefore play a crucial role in mobile app interface designs in days to come.

6). Functional animations and interactions

UI interface can help improve the user’s experience with the app This is a trend that will not stop at 2017 but will spill all the way to 2018.

In addition, micro-interaction, which was first introduced and highly endorsed by Dan Saffer, will continue to be updated and used by designers in the coming of 2018.

Micro-interactions are meant to improve our interaction designs for some details of mobile app interfaces. They enable users to communicate with them quickly and obtain immediate feedback. This is undoubtedly a positive trend that designers should continue using their mobile app UI designs.

7).Overlapping Effects

Overlapping of colors, fonts, and graphics makes the UI designs more attractive and unique to the user and creates a sense of space. This explains why using different mobile app UI design elements has become popular with designers.

In addition, sometimes overlapping of colors, fonts, and graphics and combining with shadows makes the entire mobile app interface designs fantastic and impressive.

8). Color gradients  

In an attempt to design great backgrounds, logos, and buttons for mobile app interfaces, an increasing number of designers are using color gradients in their works. Have you discovered why? The response is simple. Despite selecting one color, you can also display a picture on a white background.

As a result, the color gradient will therefore be popular in 2018.

9). Mixing trends

In 2018, designers do not just use a single method in designing mobile app UI designs. Instead, they will combine two, three or even four methods to produce wholesomely combined designs with improved and unexpected effects.


Mobile app UI designs are complex and usually changeable to suit user needs. Therefore, whether or not these trends will take roots in 2018, a mobile app UI designer is always expected to be creative and innovative. The designer should therefore also have the needs of the app in mind as well as to combine scientific and technological aspects on a timely basis in developing new designs. If all these methods are considered and put to practice, it will be easy to come up with amazing mobile app UI designs.

Blog Kurator

portrait Christina

Christina Friede

Business Development


7 Golden Rules for Creating Great UI

7 Golden Rules for Creating Great UI

The User Interface is one of the most critical parts of any software product. To increase the chances of success, designers and developers follow a few fundamental interface design principles. These principles represent crucial concepts used to guide software design. In this guide, I’ll share seven golden rules to help you create a beautiful user interface.

Who will benefit from this guide?

This guide is meant for:

1.  Developers looking to design their own amazing user interface

2.  UX designers seeking to give their portfolio a better appearance

Why I decided to get UI skills

As a UX designer, I thought I had everything I needed to succeed. Unfortunately, I didn’t have UI skills, and I came to learn the importance of creating beautiful user interfaces the hard way. First, my UX consulting clients preferred to hire someone with a variety of skills. Secondly, my portfolio was terrible, and it portrayed a bad impression about my work and skills. Having majored in engineering, it became my main excuse for failing to build something that looks good.

But soon I realized that I couldn’t let my excuses be the cause of my failures. Without any knowledge about aesthetics, I decided to learn through hard analysis everything there is to know about the aesthetics of apps. After hours of digging, practicing, and detailing what works, I picked up a few lessons for building a great UI.

How these rules can help you

As a nerd, you might not have an intuitive understanding of beauty and balance, but with these guide, you’ll be able to create a good-looking interface. This guide focuses solely on application rather than theory.

Light comes from the sky

Did you know that the human brain can tell what user elements we are looking at from shadows?

Light from the sky illuminates the upper part of objects, thereby casting shadows below the objects. As a result, the top side is always lighter and the bottom side darker. For instance, the lower eyelids of a person do not appear shaded, but if you happen to shine some light on them, you will notice the difference.

Everything works under this principle, including user interface. All UI elements have shadows below them. Though screens are flat, people have been able to make things on the screens appear to be 3-D.

Blog Kurator

portrait Christina

Christina Friede

Business Development